Full-service brand designer with nearly a decade of experience, has helped shape some of the world's most recognizable brands.

Capabilities

  • Strategic Mindset

    Partnering with me means that you will have a design-minded strategist on your team. I approach each project holistically, mapping out a curated plan and organizing the back-end details.

  • Creative Approach

    Through storytelling and visual design, I research and equip myself to help solve brand problems your team has, by turning them into creative solutions that achieve stakeholder alignment.

  • Industry Expertise

    With a leg up in tech (including AI), DTC, and retail/ecommerce work, I’m looking to take on clients who need help growing and further connecting their brand to the client or agency needs.

Case Studies

Partnering with the up-and-comers, category leaders, and all kinds of good people in between.

Led a marketing rebrand in house for Microsoft product, conducting brand audits and a product positioning strategy to meet demanding needs for developers worldwide.

I entered into this position with experience working on developer tools and producing digital events. Although I had limited UX experience, I sat on the UX team and fully immersed myself into picking up a new skill set.

With an audience of 7M+ people, our goal was to match their product needs, and after extensive research was conducted, I managed a project developing a comprehensive content strategy for a website launch. I presented highly technical subject matter in an engaging and accessible manner, resulting in a 220% increase in stakeholder engagement.

Click the photo to visit the live website.

Microsoft

Activated in-house digital campaigns for Vans out of Costa Mesa, CA. My team created content for landing pages, A/B testing, email templates, advertisements, and creative briefs on the direct-to-consumer team to internal and external partners. Each project had a single designer assigned, so I was the point person for all multimedia production.

I rose email engagement by 85% via Salesforce Marketing Cloud tools after we re-designed the digital experience to adhere to web accessibility standards. Although the work spanned across multiple sports (snowboarding, skateboarding, surfing, etc.) I focused heavily on the MTE collection which supports all outdoor athletes/consumers.

Vans

Re-defined the future of holistic fitness united through joy of movement and a more inclusive and accessible wellness community for all. I was apart of launching the first full collection in our holistic fitness wear labeled, “The Feel Good Collection.”

During my time at Nike, there was an internal reorg to sit on sport-focused teams. Holistic Fitness had just been introduced to the world, so this was the first full collection launch. Although it’s a large company, the Holistic Fitness team was scrappy and small, hence the various roles I played in this project, and would soon become a new stream of business for Nike. We were speaking to a new consumer which gave us the opportunity to expand what sport meant to her.

This work supported our brand marketing department, who set a goal to onboard 500+ new trainers to the Nike family.

Nike

Maintained the AOR relationship in between Jack Morton and Liberty Mutual during my time at the agency. Since I sat in the West Coast office, and Liberty Mutual was a client out of our Boston office, it was one of the first successful cross-functional projects across our American teams.

My job was to streamline the global employee trainings, across 10+ languages, and visualize them in an engaging manner, which in turn, maximized employee engagement and increased their overall retention.

I leveraged my creative background to work hand-in-hand with a developer and learned the in’s and out’s of corporate (internal) communications.

Liberty Mutual

Project currently in progress. Content to come soon.

Gentoro

Expanded the startup’s brand, led by former-Disney actress Bridgit Mendler, and riffed on existing marketing guidelines to attract new talent to the startup, Northwood Space, achieving 245% headcount growth over the last year with projections to double that this upcoming year. The company is making headlines for their impactful fundraising efforts in the space sector.

Added new assets to the brand guidelines such as colors, bespoke fonts, and custom swag items featured in the Daily Mail and Complex.

Northwood Space

With a degree in communications and advertising from the Savannah College of Art and Design (SCAD), I spent the first part of my career at Jack Morton in San Francisco, then migrated south and spent the next few years in full-time contracts at places like Microsoft & Nike, and most recently worked in-house for Vans. My work has spanned across marketing, campaigns, digital products, experiential, and social, ensuring every idea is beautifully crafted and leaves a lasting impact.

I’m now based in Honolulu with my partner, where you can find me working between HST and PST, hand in hand with small business owners and entrepreneurs. When I’m not at my desk you’ll find me canoe paddling, hiking, or running up craters. Send me a note if you want to connect.

About Me

Figma
Adobe Creative Suite
Google Analytics
Salesforce Marketing Cloud
Google & Microsoft Suite
AI Tools

Software

Skills & Services

Brand Identity
Creative Strategy
Marketing Research
Storytelling & Presentations
Graphic, Visual, & UX Design
Project management

Testimonials

  • “Emma’s sharp eye, rigorous organization, excellent communications, and unbelievable work ethic impress me every day. She leads with confidence and a warm sense of humor, and I’d work with her again in a heartbeat.”

    Emily Stoll, Executive Director of Design
    @Microsoft

  • “Emma is a total joy to work with — talented, professional, collaborative and just a lovely person! Emma is a team player always ready to lend her insight and voice to a project, as she did on our campaigns. I was always happy to see her in the office and always felt like my copy was in good hands with her at the helm.”

    Rachel Kash, Narrative Director
    @Nike

  • She has a sharp eye for design and a clear understanding of how to bring a brand to life through compelling visuals and consistent execution. Emma is equally strong on the operational side — thoughtful, reliable, and incredibly organized. She communicates clearly, hits every deadline, and elevates any project she’s part of. Any team would be lucky to have her.

    Amanda Perrucci, VP/Head of Digital
    @Forefront Communications

  • "Emma's insights and creativity were instrumental in shaping a brand that resonates with my target market. Beyond delivering a stunning visual identity, she also provided the confidence and clarity I needed to move forward with launching the business. I secured clients within the first week of launching!"

    Laura Normile, Small Business Owner
    @Woven Careers

  • "Emma is an excellent partner in so many ways. She has an exquisite creative mind and is a great problem solver. She is extremely versatile when it comes to being solution-oriented, as she can think through client needs with many different hats on."

    Sean Sales, Senior Creative Producer
    @Jack Morton